All Muses artistic agency approached us with the task of designing their brand and a system of visual identity. Starting from the semantically capacious name of the agency, we developed a brand associated with generally known symbols of the theatre, the visuals arts, and music. Thus, there is a mask with a characteristic profile alluding to Greek mythology. The mask symbolizes the theatre and the muses Calliope, Euterpe, and Polyhymnia, standing guard over lyrical choral and epic poetry. Together with the logo, we also prepared brand identity guidelines, agency accessories and a website.